Zorko: Transforming Fast Food Franchise Model on Shark Tank India for Affordable Vegetarian Dining

Zorko is a popular fast food chain in India that serves affordable vegetarian food. They started their business during the Covid-19 pandemic with a simple idea. As they grew, they faced different challenges and then came up with a way for other people to open their own Zorko restaurants through a franchise model.

Click here to visit official website: Zorko

Some important facts about Zorko’s franchise model are:

• They don’t ask for any royalty or share in the profits from franchisees.
• Zorko makes its own sauces, syrups, and premixes in-house, so franchisees get these products directly.
• They use a kitchen model that doesn’t require a traditional chef, which helps keep costs low.
• The investment needed to start a Zorko franchise is also low, and there are other benefits for franchisees.

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Anand Nahar is a Co-Founder of the leading Investment company Gayatri Research & Investments. He is a SEBI Registered Research Analyst with a background in B.Tech. Anand Nahar is known for his skills in Fundamental and Technical Analysis, marketing, branding, and accurate money management in the financial markets.

Amrit Nahar is an Entrepreneur with educational backgrounds in Environmental Engineering and Anthropology. He is recognized for his visionary skills, trustworthiness, and cross-domain expertise across various fields. Amrit Nahar has management experience in Operations, Marketing & Sales, and has dedicated time to studying Human Consciousness and Ayurveda.

Amrit Nahar and Anand Nahar went on the TV show Shark Tank India to talk about their business called Zorko. They explained how their business had grown a lot in the last 1.5 years, with more than 150 outlets in many cities and villages. They were happy and excited during their presentation. The founders began their business with just one outlet and now have many outlets in over 42 cities and villages. They sell 80 different types of food items at good prices in their outlets. During their pitch, they asked for 1.5 Crores rupees for a 1% share of their company, valuing their business at 150 crores rupees. After the presentation, the Sharks tasted the delicious food from Zorko and liked it a lot. Then they started to discuss the business further:

• Ritesh Agarwal asked about how they started the business and also mentioned his interest in investing in OYO rooms.
• Peyush Bansal asked about the business model, franchise fees, and how much profit they make.
• Vineeta Singh was impressed by the founders but not so much by how the business was set up.
• Anupam Mittal decided not to invest because he wasn’t sure about how the business would grow.

In the end, Ritesh Agarwal and Aman Gupta made an offer to invest in Zorko, but the deal couldn’t be finalized.

Zorko’s main customers are people living in cities and towns who are between 18 and 45 years old. They focus on making food that is convenient and of good quality. Zorko plans to spend 20% of their yearly budget on a strong marketing plan that combines traditional advertising with online campaigns. They have over 5 million followers on social media platforms where they show their success story and what happens behind the scenes. To reach more customers, they will open 10 new stores every year in busy areas and partner with delivery services to offer online food delivery, tapping into a $7 billion market. Zorko has been successful so far, with a 25% increase in revenue every year and keeping 40% of their customers coming back.

Shark Tank India showcases a dynamic platform where aspiring business owners pitch their concepts to influential investors, hoping to gain the support and resources needed to scale their enterprises.