Kanishka Jain and Pushkar Jain – Leaders Driving Sawai Fragrances’ B2B to B2C Transition

Kanishka Jain is the Director at Incredible Indriya, the B2C vertical of Sawai Fragrances, where she is responsible for the operations of the business as well as its brand-building and business development. With over 11 years in the perfumery industry, she has played an important role in ensuring that the organisation functions seamlessly. However, prior to entering the world of perfumes and essential oils, she worked as a consultant in KPMG, a financial services and business advisory, for four years.

Passionate about perfumery, Kanishka’s role in Sawai has now extended to spearhead the brand and transition the same from B2B to B2C segment.

Kanishka holds a MSc degree in Finance from Nottingham University as well as BA in (Hons) Economics from Hindu college, Delhi University.

When she steps out of the world of scents and fragrances, she chooses to spend time with her family and children. She is also passionate about travelling and keeping track of the latest trends in fashion.

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Pushkar Jain is the CEO and a third-generation entrepreneur at Sawai Fragrances who joined the family business of perfumery in 2014. With over 11 years in the perfumery industry, he specialises in perfumery and sales. Having grown up in the world of essential oils and fragrance, he was passionate about exploring it further and began his career as a fragrance evaluator at a multinational company before joining Sawai. 

Apart from specialising in perfumery and sales, Pushkar is also responsible for leadership and business development, team building, creation and marketing, olfactics-mapping and library strategy in his current role in the company. 

He is playing a pivotal role in steering the company in a newer direction and helping the leading B2B company make a transition into the B2C segment. 

Pushkar, is a chemical engineering student who has acquired a degree in Fragrances and Cosmetic Masters from ISIPCA Paris. He is eager to do his part in making India the global hub of perfumery.

When he is not exploring perfumery and strategizing for his company, he loves to spend time with his family and children. He is also an avid traveller, a true-blue foodie and passionate about football.