Google pay plans to float into Kirana stores by assisting customers to pay by UPI

Key Highlights

Google pay is planning to enter into Kirana stores by offline payments.

Google to replace payments from card swipe to simple smartphone payments using the mobile

Reliance Jio is coming as a market rival with its own integrated billing and payments offering for small merchants.

Digitalization is griping world economy. The Indian government is highly focused on the paperless mode of transactions and various modes of online payment including Bhim UPI, card payments, and Google pay are emerged to assist in smooth online transactions. Google pays an online payment facility provided by Google is one of the fastest growing payment platforms. Google pay has made its successful entry in bill payments and P2P (Peer to Peer) transactions. It is now looking to get success over Kirana stores or smaller offline retailers. 

According to people aware with the matter, Google is going to partner with point-of-sale providers to onboard retail merchants, it is now giving facility to customers to do transactions based on Unified Payments Interface (UPI) while making offline purchases. 

According to payment executive aware of the matter, this facility by Google will replace payment by card swipe to smartphone payments now customer need to only share its mobile number at billing counters. Consumers will get a ‘collect’ request on their Google Pay application and make the payment by inserting the UPI PIN.

Google offline payment system has evolved as a solution to payment methods for Indian customers. India is emerging as a key market for technology giants which are aiming to connect the Next Billion Users to the internet. Google by leveraging payments is focusing to build a huge parapet for consumer retail interface.

Google will also do localized promotional campaigning for a shop which is geo-tagged. It have plans same as the offline strategy of PhonePe, which is using MapMyIndia to promote UPI payments and promote offline stores. According to Ambarish Kenghe, director, product management, Google Pay “Our vision is to possess flawless, quick and secure payments for our users at any moment, anywhere, whether they are recharging mobile balance, buying products or services online, paying other users and paying for utilities or shopping at a retail outlet”.

Post huge battle for online payment now it’s an extreme fight for offline payments. Paytm with its expansive network of merchants using Paytm QR is emerging as a leader in offline payments and is working as a tough competitor for Google Pay, Phonepe and Reliance Jio. Jio is coming as a market rival with its own integrated billing and payments offering for small merchants. 

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