Flour Milling and Processing Brand Sharmaji Ka Aata’s Phenomenal Growth After Shark Tank India

Sharmaji Ka Aata is a company that makes Chakki flour and they teamed up with a nutritionist to improve their product. They have a strong customer base of over 4000 people in Pune and their flour is available in all major stores in the city. They offer a wide range of 40 different types of flour and they aim to expand their presence across India. In order to achieve this, they are looking for an investment of ₹40 Lakhs in exchange for a 10% stake in the company. Most of their sales come from Sharbati Wheat, and the founders believe that they will focus on a few specific products as they grow. Interestingly, the company has not invested in any marketing activities so far. Sangeeta, one of the founders, personally engages with customers by posting messages in various groups and delivering the product herself to create a personal connection with the customers.

Click here to visit their official website: Sharmaji Ka Aata

Sharma Ji Ka Aata was established in 2019 and generated revenue of ₹12 lakh in their first financial year, which was FY20-21. They experienced a remarkable growth rate of 125% in the following year, reaching revenue of ₹27 lakh. The company projected sales of ₹40 lakh for FY22-23. They maintain a gross margin of 63% and a net margin of 38%. Their price for a 5-kilogram bag is ₹295. The founders revealed that 20% of their business originates from their own website, 25% from WhatsApp, and the rest comes from offline sales and marketplaces. Furthermore, the company operates its own outlet, contributing approximately 20% of the total revenue.

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Pranav Sharma and Sangeeta Sharma founded Sharma Ji Ka Aata.

Anupam and Namita didn’t believe it was a good idea for the founders to seek investment for their company, so they both decided to step out of the negotiations. Aman also left the scene after considering offers from other potential investors. Amit made the initial offer of ₹20 lakh for a 25% stake in the company and the remaining amount as a debt with a 12% interest rate. He justified his request for a higher equity share due to the early-stage nature of the business. Vineeta proposed a similar offer of ₹20 lakh for a 20% stake, with the remainder as debt at the same interest rate as Amit’s offer. Amit asked to join Vineeta’s deal, and she accepted his request. Anupam, disliking the previous offers, reentered the negotiations with an offer of ₹40 lakh for a 20% stake in the company. In response, Amit adjusted his offer to ₹30 lakh for the same 20% equity stake, with the remaining amount as a debt but interest-free. The founders accepted Anupam’s revised offer, and they sealed the deal with a handshake.

In our investigation, we discovered that the agreement made on Shark Tank India with Anupam Mittal was successfully completed after the show. The company communicated on their social media platforms that Anupam has not only invested in the company but has also played a significant role as a mentor and guide, supporting them through every obstacle as a trusted family member. In February 2024, Shark Tank provided an update stating that during Diwali 2023, the company sold over 35 tons of wheat flour and has now expanded its operations nationwide. They experienced an astonishing 8-fold increase in sales just one month after their episode aired. Presently, the company is achieving a monthly revenue of approximately ₹20 Lakhs.