Shell Hair Secures Shark Tank Investment for Premium Extensions

Premium hair extensions brand, Shell Hair, offers 100% human hair products at competitive prices, empowering women to feel confident.

In Shark Tank India, Shell Hair secured investment from Aman Gupta, aiming to build a ₹2 billion business.

Shell Hair's range includes clip-in extensions, wigs, and hair toppers, emphasizing quality and affordability.

Targeting urban, fashion-conscious females aged 18-50, Shell Hair focuses on content marketing and influencer collaborations.

Market potential for Shell Hair in India is significant, with the hair extensions industry projected to reach INR 20,877 Cr by 2025.

The company's distribution strategy involves direct-to-consumer online sales, salon partnerships, and collaborations with e-commerce platforms.

Swipe up to access the comprehensive article on the topic