Shell Hair Secures Shark Tank Investment for Premium Extensions

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Premium hair extensions brand, Shell Hair, offers 100% human hair products at competitive prices, empowering women to feel confident.

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In Shark Tank India, Shell Hair secured investment from Aman Gupta, aiming to build a ₹2 billion business.

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Shell Hair's range includes clip-in extensions, wigs, and hair toppers, emphasizing quality and affordability.

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Targeting urban, fashion-conscious females aged 18-50, Shell Hair focuses on content marketing and influencer collaborations.

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Market potential for Shell Hair in India is significant, with the hair extensions industry projected to reach INR 20,877 Cr by 2025.

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The company's distribution strategy involves direct-to-consumer online sales, salon partnerships, and collaborations with e-commerce platforms.

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