In 2012, Amit, his wife Saumya, and their friend Madhuri started Kavi, a Noida-based social impact startup that transforms waste into handcrafted products.

Kavi has prevented over 10 lakh glass bottles from reaching landfills, where they would otherwise take 4000 years to decompose.

Their product range includes lamps, home décor, and functional art pieces, many of which feature poetry, staying true to the brand’s name, which means “poet” in Hindi.

Kavi is currently earning an EBITDA of around 20 percent, has built a strong B2B and B2C business model, catering to individuals as well as large clients.

The company’s target audience ranges from 20 to 45-year-olds, and its customer repeat rate stands at 15%.

Their factory employs 15 artisans, of whom: 10 are skilled workers who handle multiple tasks. 5 focus on specialized craftsmanship.

Kavi’s Revenue Growth Over the Years: FY2020-21: ₹89 lakh. FY2021-22: ₹94 lakh. FY2022-23: ₹1.59 crore. FY2023-24: ₹3.56 crore. FY2024-25 (Projected): ₹6 crore.

With strong financials and a clear social mission, Kavi entered Shark Tank India seeking ₹60 lakh for 1.5% equity, valuing the company at ₹40 crore.

Despite a mix of appreciation and criticism, Kavi did not secure a traditional investment.

However, they did walk away with: A confirmed order from Ritesh Agarwal for 100 lampshades. A promise of future collaboration outside the tank.