Founded by Sahil and Isha Vohra, The Naturik Co. specializes in nutritious, preservative-free foods that are easy to prepare

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The Naturik Co. sells easy-to-prepare meals including: Cheela Mix, Masala Khichdi, Sprouts Mix

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Their USP lies in their process: Quick Preparation, Preservative-Free Shelf Life, High Protein Content

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Sales and Revenue: 2023-24: ₹87 lakh, with -12% EBITDA. 2024-25 (Q1): ₹92 lakh. 2024-25 (Q2): ₹1.6 crore revenue. Projected Annual Revenue: ₹5.82 Cr for 2024-25

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The Naturik Co. Distribution Strategy: 51% sales via Retail stores across Delhi-NCR). 49% from online platforms. Available in 470+ retail stores in Delhi-NCR

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Seeking funding to scale operations, Sahil and Isha pitched their business to the sharks, asking for ₹50 lakh for 2% equity

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Shark Aman Gupta called Sahil a “goon” of the industry, acknowledging his deep understanding of the food sector

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After intense negotiations, the founders accepted a deal worth ₹4 crore in exchange for 22.22% equity, with all five sharks investing together

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The Naturik Co. aims to: Expand its presence, Increase online sales, Develop new healthy food products, Improve production efficiency, Achieve profitability

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