Stroom Founders Face the Heat on Shark Tank India 5

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Founded in 2022 by Rohan Shah, Shiven Chaturvedi, and Darshan Gattani, Ahmedabad-based Stroom aims to revolutionize the Indian protein market.

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Stroom offers protein bars, energy bars, and wafers. Unlike traditional brands using only whey, they use a blend of 85% milk protein and 15% soy protein

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By focusing on taste-based marketing and fast-commerce availability, they aim to make high-quality protein accessible and enjoyable for everyone.

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Stroom showed impressive growth: FY 23-24: ₹55.6 Lakhs FY 24-25 (YTD): ₹3.67 Crores Projected FY 25-26: ₹9 Crores. The brand turned EBITDA positive this year with a 6% margin.

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After intense negotiations involving Namita Thapar and Vineeta Singh, Stroom successfully secured a deal of ₹1 Crore from Vineeta Singh and Kunal Bahl.

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With fresh funding, Stroom to focus on improving packaging transparency and diversifying its product range to become a mainstream lifestyle brand in India.

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