Premium D2C cookie brand Cookie Cartel strikes a deal worth ₹80 lakh on Shark Tank India Season 5.

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Cookie Cartel is a high-end Indian internet bakery that specializes in chunky, filled cookies in the New York manner. Delivered throughout India, the company specializes on freshly baked cookies with rich flavors and gooey textures.

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Cookie Cartel transforms cookies into an experience with their daring titles and decadent flavors. For a soft, rich, and unforgettable bite, only the best ingredients are used in the creation of each cookie, which is cooked fresh.

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As a direct-to-consumer (D2C) cloud-kitchen business, Cookie Cartel primarily sells through its website and delivery services, enabling statewide coverage without incurring significant infrastructure expenditures.

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Sales for Cookie Cartel increased from ₹30 lakh in FY23–24 to ₹1 crore in FY24–25, and year-to-date revenue has already surpassed ₹1.5 crore, indicating robust consumer demand.

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The brand anticipates ₹3.5 crore in sales during FY25–26 because to growing repeat orders and gift demand, supported by cloud-kitchen scalability and devoted clients.

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In order to grow operations and fortify its direct-to-consumer presence, the founders requested ₹75 lakh in exchange for 5% stock, valuing Cookie Cartel at ₹15 crore.

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For 12% equity, sharks Anupam Mittal, Kanika Tekriwal, and Vineeta Singh made an offer of ₹75 lakh. Following discussions, an agreement was reached for ₹80 lakh with 12% equity.

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Strong branding, high-quality products, and astute D2C execution can transform a basic cookie into a scalable, investor-backed company, as demonstrated by Cookie Cartel's Shark Tank trip.

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