Shah Rukh Khan has diversified his portfolio by investing in various startups, including KidZania India, a unique edutainment platform for children, where he holds a 26% stake.

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He revolutionized the Indian film industry’s visual effects landscape through Red Chillies VFX, a subsidiary of his production house Red Chillies Entertainment.

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SRK made an early investment in Meerkat, a live-streaming social media app, showcasing his foresight into emerging digital content trends.

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He ventured into health-tech by backing Numi, a personalized nutrition and wellness startup, reflecting his interest in promoting holistic well-being.

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In 2025, SRK participated in a $15 million round for Mythik, a media-tech company founded by Jason Kothari, aligning with his deep-rooted presence in the entertainment industry.

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His family office co-invested nearly $1 billion with 28 others in Ashika Group, marking a strategic move into diversified financial services and wealth management.

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Alongside Amitabh Bachchan, he invested ₹10 crore in Sri Lotus Developers, a premium real estate venture, further solidifying his footprint in property investments.

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Beyond startups, Shah Rukh Khan remains a co-owner of the global sports brand Knight Riders Group, which includes IPL team KKR and international cricket franchises.

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