At just 23 years old, Isha Jhawar launched Repeat Gud with a mission to create sugar-free, preservative-free condiments that taste good and support a healthier lifestyle.

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Repeat Gud product line: Jaggery-Based Sauce – A naturally sweetened alternative to ketchup. Cashew Mayonnaise – Creamy, plant-based spread free from artificial additives.

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Isha runs the factory in Dhamtari while managing operations from Raipur

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Sales Performance: August 2024: ₹22,000. September 2024: ₹53,000. October 2024: ₹47,000. November 2024: ₹1,40,000

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Her goal is to scale monthly revenue to ₹8 lakh by March 2025, pushing Repeat Gud to a ₹1 crore annual run rate.

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The business operates at a loss due to high advertising and operational costs, but Isha remains determined to improve margins.

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Isha entered Shark Tank India seeking ₹50 lakh for 5% equity, valuing her startup at ₹10 crore.

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Anupam Mittal offered: ₹50 lakh for 10% equity, with a condition. If Isha achieves ₹8 lakh monthly revenue by March-April 2025, additional ₹50 lakh for 5-10% more equity.

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Seeing the value of shark Anupam’s network and business experience, Isha accepted the deal.

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