Founded by Bhupendra and Devendra Agriculture, RBD provides affordable and efficient farming machines that save both time and money for farmers
Their Best-Selling Products are Power Reaper, Chaff Cutter and Brush Cutter. Some of their products are imported, others are assembled in India with modifications
RBD focuses entirely on D2C (Direct-to-Consumer) sales through social media platforms
With over 4.5 million YouTube subscribers, a growing customer base, and multi-crore revenue, RBD is not just selling machines—it’s revolutionizing Indian farming
This social media dominance has translated directly into sales, allowing the company to eliminate middlemen and sell directly to farmers at lower costs
Sales Growth Over the Years: 2022-23: ₹14.37 Cr revenue 2023-24 (April–September): ₹9.34 Cr revenue Projected Revenue for 2024-25: ₹22-25 Cr
7-8% annual profit margin, the business is highly sustainable. The founders draw a salary of ₹8-9 lakh per year, reinvesting most of the profits into business expansion
The founders walked into the Shark Tank India stage, seeking ₹1 crore for 1% equity, valuing RBD at ₹100 crore
Namita Thapar and Ritesh Agarwal structured the deal differently: ₹50 lakh for 1% equity ₹50 lakh as a loan at 9% interest for five years
The founders accepted the offer, securing the much-needed funds while retaining significant control over the business