Malaki is a premium Indian beverage brand founded in 2018 by Ashish and Mohit Bhatia, offering drinks like alkaline water and spiced ginger ale

[{"selector":"#anim-21260a4c-c1bf-46da-88de-0c265d6a85a9","keyframes":{"opacity":[0,1]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0c896062-51e2-4ff3-b6fa-29c5fc710dfd","keyframes":{"transform":["translate3d(0px, 123.64555%, 0)","translate3d(0px, 0px, 0)"]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

The company uses local ingredients and is available in over 500 establishments, including online marketplaces

[{"selector":"#anim-91b46cf7-5e1a-4de4-8e48-3e5b91456779","keyframes":{"opacity":[0,1]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f03480fe-8587-4436-b6e8-3ccd3163384d","keyframes":{"transform":["translate3d(0px, 137.30540%, 0)","translate3d(0px, 0px, 0)"]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Malaki's unique glass beverages contain only 1 calorie per bottle and are served on Singapore Airlines in business class

[{"selector":"#anim-cecd232b-5a14-4a1f-b512-1cb02e188cee","keyframes":{"opacity":[0,1]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0f1fa386-2105-4e58-a525-147b574a8135","keyframes":{"transform":["translate3d(0px, 128.60975%, 0)","translate3d(0px, 0px, 0)"]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

The Indian beverage market is estimated at 150 crores; Malaki generated ₹42 lakhs in sales last month

[{"selector":"#anim-0c9c91c8-8241-4925-b7b5-c87d0052a6bd","keyframes":{"opacity":[0,1]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2cd9d2ac-1f11-46db-9a58-b7b2240de1a3","keyframes":{"transform":["translate3d(0px, 134.23248%, 0)","translate3d(0px, 0px, 0)"]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Their sales are split into 40% ginger ale, 30% tonic range, and 30% sparkling water, with 95% of sales coming from Mumbai

[{"selector":"#anim-45249035-12ed-4044-83c6-147b5ea1a801","keyframes":{"opacity":[0,1]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0e41bf8e-34c8-48ab-9daa-35620e14893c","keyframes":{"transform":["translate3d(0px, 129.96132%, 0)","translate3d(0px, 0px, 0)"]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

They projected a revenue of ₹9 crores for FY 22-23, up from ₹1.5 crores in FY 20-21 and ₹2.7 crores in FY 21-22

[{"selector":"#anim-90c247d5-d8d8-45d2-836b-af75ae29f567","keyframes":{"opacity":[0,1]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-014a91c6-3110-41f2-9983-0d12f15cc498","keyframes":{"transform":["translate3d(0px, 136.06123%, 0)","translate3d(0px, 0px, 0)"]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

The company has a 56% gross margin, selling products with an MRP of ₹35 to retailers for ₹25, with production costs around ₹11

[{"selector":"#anim-276ffa6b-9a99-479c-9132-56a0fd8ec857","keyframes":{"opacity":[0,1]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6711e015-914b-4e34-a360-bc32b5b79461","keyframes":{"transform":["translate3d(0px, 131.45387%, 0)","translate3d(0px, 0px, 0)"]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

After appearing on Shark Tank India, Malaki secured ₹50 lakhs for 3% equity, and they continue to grow with over 10,000 Instagram followers

[{"selector":"#anim-ada6cc17-ff01-4c20-94ba-bdc292ab8aba","keyframes":{"opacity":[0,1]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4a46e709-1258-4712-9c79-e76728799d4a","keyframes":{"transform":["translate3d(0px, 150.85685%, 0)","translate3d(0px, 0px, 0)"]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]