PhonePe Leads UPI: Market Share and Transaction Trends
PhonePe maintains dominance with 49% market share in UPI transactions, processing 6.5 billion in April 2024.
Market sees slight dip in overall UPI transactions, totaling 13.3 billion, with minor decrease in transaction value.
Google Pay and Paytm maintain transaction volumes, while Paytm faces decline due to regulatory restrictions.
Google Pay holds 37.5% market share, while Paytm's share decreases to 8.3% in UPI ecosystem.
PhonePe leads in transaction value with nearly 51%, followed by Google Pay at 35% and Paytm at 5%.
Regulatory restrictions impact Paytm's UPI transactions, leading to decline in active users.
New players like CRED, Amazon Pay, and Fampay emerge, reshaping UPI landscape with significant transaction volumes.
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