Founded by Karan Khurana and Sheena Khurana, Zenma offers a unique instant coffee solution where users simply melt a coffee shot and mix it with water or milk.

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Delhi-based Zenma brings barista-style coffee to home kitchens without expensive machines or complicated techniques.

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Zenma’s Monthly Sales Growth: April 2024: ₹1.5 lakh. May 2024: ₹3.5 lakh. September 2024: ₹8 lakh

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Sales Channels: B2B (Bulk Sales): 2%. Quick Commerce (Instant Delivery Platforms): 10%. Own Website (Direct-to-Consumer Sales): 88%

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They’ve already raised ₹1.25 crore in funding to keep the business running.

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With an EBITDA of -101, the company was losing more than it earned per unit.

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The founders walked into the Shark Tank India set with confidence, hoping to secure an investment that could help scale their brand.

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The sharks appreciated the taste of Zenma, but they weren’t convinced that there was a real problem to solve.

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Not a single shark made an offer, main concerns were: A Niche Market, High Price Point, Storage & Logistics Issues, Negative Unit Economics.

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