Founded in 2019 by mother-daughter duo Simran Bapu and Tina Bapu, Paleoo Bakes offer gluten-free, dairy-free, and sugar-free cakes and treats.

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Their goal is to let people enjoy desserts without compromising on health. Their cakes have even caught the attention of Bollywood celebrities and cricketers.

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When Badshah and Shilpa Shetty appeared on The Kapil Sharma Show, they gave a shoutout to Paleoo Bakes, proving its growing popularity among fitness-conscious celebrities.

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The company currently delivers 2,000 orders per month and boasts an impressive shelf life of 30 days for cakes and up to six months for other products.

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Paleoo Bakes’ Annual Sales Growth: FY 2021-22: ₹9 lakh. FY 2022-23: ₹33 lakh. FY 2023-24: ₹95 lakh. FY 2024-25 (Till October): ₹1.575 crore

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Paleoo Bakes’ Sales Distribution: 55% from their own website. 31% from food delivery platforms (Zomato, Swiggy). 14% from B2B sales (cafés and restaurants)

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The founders entered Shark Tank India with confidence, requesting, ₹1 crore for 6.5% equity, valuing their startup at ₹15.38 crore.

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The initial offer was ₹1 crore for 10% equity + 1% royalty on sales. After some back-and-forth, shark Piyush removed the royalty but then withdrew from the deal entirely.

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The final deal was ₹1 crore for 9% equity with a 1% royalty, which the founders accepted from the sharks Vinita and Anupam.

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