Bhavish Aggarwal-led Ola Consumer has launched a test program for a 10-minute grocery delivery service in certain Bengaluru pin codes

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This move comes days after the company established a pilot program for fast meal deliveries

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Ola Consumer has been delivering groceries to clients through public ONDC, but this is the company's official entry into the quick commerce market

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They offer delivery of grocery and daily basics (fruits & vegetables, dairy items, meat & eggs, beverages, instant food, munchies, others in under 10 minutes

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Ola Consumer has become the latest entrance into India's fast expanding quick commerce market, which is currently controlled by three companies

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In fiscal year 2023-2024 (FY24), the trio (Blinkit, Swiggy Instamart, and Zepto). They recorded total revenue of more than $900 million

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Ola Consumer currently does not charge a delivery fee for its rapid commerce services

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It became a public limited company in November, preparing for its initial public offering (IPO).

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As per Chryseum, India's quick commerce business is now valued at $3.3 billion and is predicted to grow to $10 billion by 2029

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