Founded in 2010 by Annu Grover, Nurturing Green, revolutionises gifting by replacing traditional bouquets with living plants

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It also offers green decor, landscaping services, and gardening solutions. It combines sustainable practices with elegant design to better quality of living spaces

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Their products range from ₹99 to ₹4,999, catering to a wide audience. It offers lifetime warranty policy, 50% discount on plant replacements

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Nurturing Green ensures top-tier quality by growing its plants in polyhouses spread over 70 acres across four cities

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Nurturing Green shares content with approximately 48k followers centered on green gifting, home decor with plants, and inspiring a sustainable lifestyle

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With around 57k subscribers, Nurturing Green's YouTube channel educates viewers about gardening and encourages a deeper connection with nature

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Nurturing Green revenue growth: 2021-22: ₹11.8 Crores. 2022-23: ₹13.8 Crores. 2024-25 (Projected): ₹28 Crores, with ₹17 Crores achieved by October 2024

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Ownership Breakdown: Annu Grover: 68%. Family: 8%. Other Investors: 22%. Vijay Shekhar Sharma (founder of Paytm): 2%

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Annu pitched on Shark Tank India seeking ₹1 Crore for 1% equity, valuing the company at ₹100 Crores

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Vineeta Singh offered: ₹50 Lakhs for 1.25% equity. ₹50 Lakhs as debt at 10% interest, payable over three years. Valuation: ₹40 Crores. Annu accepted the offer

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