NOOE is a premium lifestyle accessories brand founded by Piyush Suri and Neetica Prashant Pande

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Known for its clean Scandinavian-inspired designs, the brand focuses on products like desk setups, stationery, and everyday essentials

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Their commitment to sustainability is reflected in their use of high-quality materials, such as Munken paper, sourced from Sweden

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From their origins in India, NOOE has expanded its presence to over 40 countries, with products available offline in nine of them

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They’ve made their way into Harrods, London’s iconic luxury retailer. While the brand proudly designs its products in-house, manufacturing takes place across India and China

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In terms of revenue, NOOE’s growth has been promising: FY22-23: ₹1.3 Crores FY23-24: ₹2.7 Crores FY24-25 (Projected): ₹6 Crores (₹1.5 Crores earned by September 2024)

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Ownership: Piyush Suri (Co-founder): 55%, Neetica Prashant Pande (Co-founder): 11%, Early Employees/ESOPs: 6%, Ex-Partner: 11%, Friends & Angel Investors: 17%

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The founders pitched NOOE to the Sharks with a clear ask: ₹8.5 Crores for funding, with no commitments from investors yet

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Aman Gupta adjusted his offer to ₹2 Crores for 30% equity, at ₹6.67 Crores valuation. The counteroffer from the founders sought ₹5 Crores for 20% equity

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In the end, Peyush Bansal increased his investment to ₹5 Crores for 51% equity, and the founders accepted his offer

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