Myntra testing 4-hour delivery in Bengaluru and New Delhi, aligning with quick commerce trend.

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Growing demand for quicker deliveries in India's booming quick commerce sector.

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Limited selection items offered for faster delivery, with plans for expansion.

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Quick commerce gaining popularity in India, especially in grocery and office supplies.

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Consumers expect shorter wait times for online purchases, driving industry trend.

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Myntra's move into quicker delivery reflects broader shift in Indian e-commerce space.

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Competitors like Amazon and Flipkart investing in faster services.

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Flipkart's fast delivery service, Flipkart Minutes, competing in quick commerce race.

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Myntra's trial of 4-hour delivery service is part of efforts to meet changing customer expectations.

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