Ustraa, a men's grooming D2C brand, experienced a 25% increase in net loss to INR 50.3 Cr in FY24 from INR 40.2 Cr the prior year

[{"selector":"#anim-8606fa86-2e68-4864-8e23-f7985207e352","keyframes":{"opacity":[0,1]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-af381884-6a0d-4965-b5ae-000424982d43","keyframes":{"transform":["translate3d(0px, 112.07528%, 0)","translate3d(0px, 0px, 0)"]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Revenue from operations decreased 2.9% to INR 94 Cr from INR 96.8 Cr in FY23

[{"selector":"#anim-f04d035a-6c73-4ae6-ad8c-4a273228d2c8","keyframes":{"opacity":[0,1]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4126de67-7989-456c-8c86-63ad662238fc","keyframes":{"transform":["translate3d(0px, 148.36130%, 0)","translate3d(0px, 0px, 0)"]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Ustraa, founded in 2003 as 'Happily Unmarried' by Rahul Anand and Rajat Tuli, relaunched in 2015 to enter the direct-to-consumer industry

[{"selector":"#anim-b20cdef6-1461-4078-8c2e-453f9bb17b32","keyframes":{"opacity":[0,1]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-68a4ea17-3e4a-4456-aa2f-d373b3311310","keyframes":{"transform":["translate3d(0px, 133.44066%, 0)","translate3d(0px, 0px, 0)"]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

VLCC, a beauty and skincare company, acquired Ustraa in June 2023 for INR 61 Cr through a cash and share swap transaction

[{"selector":"#anim-06675756-8cb5-45ec-8157-94fab4fc391d","keyframes":{"opacity":[0,1]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-67ea943a-8514-4a33-8a35-dac41f352217","keyframes":{"transform":["translate3d(0px, 132.47449%, 0)","translate3d(0px, 0px, 0)"]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

The acquisition was completed at a 40% reduction to the D2C startup's previous valuation

[{"selector":"#anim-867b79f5-5153-4832-991f-ab069f90aeba","keyframes":{"opacity":[0,1]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-83487f2d-98ab-4603-b76a-74b48d4c3440","keyframes":{"transform":["translate3d(0px, 136.66002%, 0)","translate3d(0px, 0px, 0)"]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Ustraa raised INR 16.8 Cr in a strategic fundraising round managed by Info Edge's subsidiary Startup Investments in October 2022, nearly a year prior to the acquisition

[{"selector":"#anim-58873956-6686-4191-80ee-1ca684bb934d","keyframes":{"opacity":[0,1]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b6cbf0c9-871b-4567-be71-2c4d980c09ba","keyframes":{"transform":["translate3d(0px, 124.42781%, 0)","translate3d(0px, 0px, 0)"]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Ustraa has raised $10 million funds since its foundation

[{"selector":"#anim-741e4d04-b5ad-4f22-8145-36e889f4efe0","keyframes":{"opacity":[0,1]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3e19f826-f3dc-46be-804f-3d1615051797","keyframes":{"transform":["translate3d(0px, 159.22220%, 0)","translate3d(0px, 0px, 0)"]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Despite revenue drop, Ustraa's total expenses increased by 5.1% to INR 144.6 Cr in FY24 from INR 137.6 Cr in FY23

[{"selector":"#anim-277aa6f6-bdf9-4f71-9701-f5da55909e47","keyframes":{"opacity":[0,1]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-58e702a1-de3d-4c45-9ce4-403f97c15144","keyframes":{"transform":["translate3d(0px, 149.83368%, 0)","translate3d(0px, 0px, 0)"]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Employee costs decreased by 17.7% to INR 20.9 Cr in FY24 from INR 25.4 Cr in FY23. The decline suggests that Ustraa may have cut its workforce during FY24

[{"selector":"#anim-b483cfe4-b0ef-4c52-8af0-59c1d2d00031","keyframes":{"opacity":[0,1]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6bfb54ad-fca8-4a78-8fab-602b6dc030ee","keyframes":{"transform":["translate3d(0px, 131.15840%, 0)","translate3d(0px, 0px, 0)"]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]