On Shark Tank India Season 5, TBFO a live-commerce company based on Instagram won over judges but failed to land a contract.

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Before the Shark Tank India pitch, TBFO gained popularity with social audiences by bringing together producers and consumers through interactive content and real-time selling.

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With real-time engagement and influencer partnerships, the creators turned content into commerce by using Instagram Live to promote products, create a community, and increase sales.

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The brand's live selling approach instantly turns social media followers into customers and capitalizes on India's burgeoning social commerce trend.

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Company's sales grew from Rs 75L to Rs 1.21Cr in 2023-24. Revenue hit Rs 3.55Cr in 2024-25 with 16% profit. Apr-Sep '25 sales: Rs 3.2Cr; targeting Rs 8Cr by Dec '25

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TBFO offered 1Cr for 5% equity, but despite sharks' praise, no funding was offered. Kunal advised, "Don't take money, avoid investor pressure; build your business steadily."

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Sharks highlighted issues including unit economics, profitability, and sustainability, ultimately passing on an investment, while praising the involvement and community development.

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The appearance Shark Tank India increased attention and generated discussion about TBFO and influencer-led buying in India's startup scene, even if no contract was reached.

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