Uttar Pradesh-based Beautywise was founded by Anousha Chauhan & Shreyansh Chauhan brand focused on advanced skincare and hair supplements.

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The company combines marine collagen, bioavailable ingredients, & dermatologist-approved formulations to create supplements.

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Beautywise has grown rapidly, selling to over one lakh customers and earning the trust of more than 1,000 dermatologists and cosmetologists who recommend its products.

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Beautywise’s Revenue Growth: FY21-22: ₹50 lakh. FY22-23: ₹2.2 crore. FY23-24: ₹6.7 crore. FY24-25 (Till Nov): ₹6.4 crore. Projected FY24-25: ₹14.5 crore.

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While sales are scaling fast, the brand’s profit margins are slightly declining (Projected FY24-25 EBITDA: 6%) due to increased marketing and operational costs.

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Beautywise sells through multiple channels, ensuring widespread availability: Skin Clinics: 50%, Pharmacies & Trade: 6%, E-Commerce: 38%, Own Website: 6%.

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On Shark Tank India, Beautywise sought ₹1 crore for 1.5% equity, valuing the company at ₹66.7 crore.

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Three sharks showed interest and made competing offers: Ritesh’s Offer: ₹1 Cr for 38% equity. Aman’s Offer: ₹1 Cr for 3% equity. Kunal’s Offer: ₹2.15 Cr for 5% equity.

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After a final round of discussions, the founders chose Aman Gupta as their investor, securing ₹1 crore for 3% equity.

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