Invogue Shop used its Shark Tank India participation as a driving force behind the expansion of its direct-to-consumer shapewear company.
The goal of the Delhi-based direct-to-consumer shapewear and lingerie company Invogue Shop is to empower Indian women by providing them with fundamental clothing that is comfortable, fashionable, and boosts their self-esteem.
The company sells lingerie, body shapers, bodysuits, mid-thigh shapers, and strapless styles that are designed to accentuate natural curves and offer comfort throughout the day.
Invogue employs careful design and breathable, skin-friendly materials. Both daily wear and special events are catered to by collections such as Invogue Intense and Invogue Essentials.
In FY 23–24 and FY 24–25, Invogue reported revenue of ₹5 crore and ₹5.3 crore, respectively. Sales thus far this year have reached ₹3 crore, indicating consistent demand growth.
Invogue is aiming for ₹10 crore in sales for FY 25–26, driven by D2C scale and larger market penetration, as a result of growing reach and brand awareness.
Invogue presented its idea of creating a body-positive, scalable shapewear brand with an emphasis on comfort, affordability, and nationwide accessibility on Shark Tank India.
The Sharks supported Invogue because of its outstanding sales traction, brand clarity, and product-market fit. The agreement hastened its aspirations for D2C expansion and increased credibility.
With the help of Shark Tank India, Invogue is expanding its online and offline presence, enabling Indian women to afford high-end shapewear.