Founded in 2018 by Prachi Bhatia, Chokhat is a Delhi-based home decor brand.

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It specializes in: Aesthetic, nature-inspired home décor, Festive collections and gifting solutions, Kitchenware, tableware, and serveware

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With affordability and unique designs at its core, Chokhat has captured the attention of home decor enthusiasts, especially in Maharashtra and Southern Indian states.

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Her major hurdle was manufacturing transparency. Initially, manufacturers sold her designs to others, forcing her to implement contracts to protect her brand’s uniqueness.

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Chokhat’s Annual Sales Growth: FY19-20: ₹4.5 lakh. FY20-21: ₹10 lakh. FY21-22: ₹11 lakh. FY22-23: ₹30 lakh. FY23-24: ₹55 lakh. FY24-25 (Till Oct): ₹50 lakh.

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Appearing on Shark Tank India Season 4, Episode 29, Prachi Bhatia walked in with confidence, asking for ₹50 lakh in exchange for 7% equity, valuing her company at ₹7.14 crore.

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Instead of straight equity funding, the sharks proposed a loan-equity hybrid deal, ₹25 lakh for 10% equity and ₹25 lakh as a loan at 10% interest for one year.

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Prachi countered, which sharks Anupam and Piyush saw promise and deal was made, ₹30 lakh for 10% equity and ₹20 lakh as a loan at 10% interest for one year.

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While she gave up more equity than she initially planned, this deal ensured she had both capital and strategic mentorship.

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