Mumbai-based D2C beauty brand Ruby’s Organics, Founded by Rubeina Karachiwalla, has positioned itself as India’s first organic makeup label.

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It offers cosmetics made from plant-based and mineral-derived ingredients. They have carved a niche by focusing on sustainable, chemical-free formulations.

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The products are designed to be: Plant-Based, Mineral-Rich, Cruelty-Free, D2C Model.

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Sales Growth Over the Years: FY21-22: ₹2.2 crore. FY22-23: ₹3.2 crore. FY23-24: ₹4.5 crore. FY24-25 (till October): ₹3.87 crore. Projected Sales: ₹7.5 crore.

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Rubeina entered the Shark Tank India stage seeking ₹1 crore for 2.5% equity, valuing her company at ₹40 crore.

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Only shark Kunal Bahl saw long-term potential and made an offer. ₹1 crore for 10% equity – A significant drop from Rubeina’s original valuation.

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She countered with ₹1 crore for 4% equity. This move sparked one of the most memorable moments of the pitch.

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After further discussions, they closed the deal at: ₹1 crore for 8% equity New Valuation: ₹12.5 crore

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With funding in place, Ruby’s Organics is set to: Expand its product line, Strengthen brand awareness, Increase retail presence.

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