Blinkit has launched a pilot program in select Bengaluru pincodes to deliver prescription medicines within 10 minutes.

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As part of this initiative, Blinkit is offering free doctor consultations to app users placing medicine orders, especially helpful for those without valid prescriptions.

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The pilot expands Blinkit's healthtech push, following earlier efforts like a 10-minute ambulance service in Gurugram, now covering nearly half the town with 12 ambulances.

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Blinkit’s ambulances have responded to 594 calls so far, with 50% classified as critical, and have achieved an 83% success rate in reaching patients within 10 minutes.

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The company is also developing its own in-house paramedic training program to support the growing demand for emergency response services.

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Blinkit joins the race with competitors like PhonePe and Swiggy, who launched similar 10-minute medicine delivery services in April 2025 and October 2024 respectively.

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The quick commerce sector is rapidly pivoting towards essential services, especially healthcare, with multiple players accelerating prescription-based medicine deliveries.

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Other industry entrants like Flipkart Minutes, Tata 1mg, Apollo 24/7, Farmako, and Plazza are also experimenting with sub-60-minute medical delivery models, signaling intense competition.

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