HOOKd, a Delhi-based brand under Buzzinga Eco Foods, is revolutionizing the Indian snack industry. Launched in 2022, they’ve introduced India’s first chips made entirely from 100% real chicken breast.

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Forget potatoes! HOOKd offers a high-protein, low-carb alternative to traditional snacks. By using lean chicken breast, they provide the crunchy experience of a chip with the nutritional benefits of meat.

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The brand focuses on fitness-conscious urban consumers and those on keto or low-carb diets. Their goal is to close the gap between "tasty munching" and "healthy living" for meat lovers across India.

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HOOKd is positioned as a premium D2C brand. They aim to dominate the market by scaling through quick-commerce apps, online marketplaces, and direct-to-consumer platforms.

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● SKUs: 4 ● Price: ₹120 (30g) / ₹40 (10g) ● Monthly Run Rate: ~₹1.5 Lakhs ● Monthly Burn: ~₹1.5 Lakhs Currently an early-stage FMCG startup, they are focused on category creation.

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The founders entered the Tank with a bold vision to replace carb-heavy snacks. They initially asked for ₹50 Lakhs for 7% equity, valuing the company at ₹7.14 Crores.

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While Anupam disliked the taste and Vineeta feared the cost of category creation, Varun Alagh saw potential. He gave a non-negotiable offer of ₹50 Lakhs for 20% equity, conditional on founder Akul joining full-time.

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