Homestrap organizes homes with products like saree and shoe organizers, enhancing wardrobe functionality in India

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The company served 1.5 million customers and sought ₹70 lakh for a 1% stake on Shark Tank

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Homestrap reported ₹17.2 crore in sales last year, with projections of ₹23 crore for FY22-23

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Sales grew from ₹2.13 crore in FY16-17 to ₹19 crore by FY21, despite setbacks in the furniture category

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Current EBITA is 3%, with a gross profit of ₹55 on a ₹100 product, facing 31% marketplace fees

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The company spent ₹35 lakh on marketing in FY21-22 and recently grew Instagram followers to over 30,000

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Following Shark Tank, Homestrap partnered with Anupam and expanded into new product categories

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Founders Akash and Priyanka Mehta have been partners for 22 years, leveraging their experience in the business

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