Blue Tea launched in 2018, offering fresh teas sourced directly from farms within two weeks
The product range includes 50 flavors in India and 35 in the US, featuring floral teas like Butterfly Pea, Chamomile, and Hibiscus
Their teas are caffeine-free, antioxidant-rich, soothing, and have no bitterness, appealing to health-conscious consumers
Monthly sales are ₹1.5 Crores, with 80% of sales coming from overseas, particularly the US, which accounts for 60% of total sales
Blue Tea's revenue grew from ₹50 Lakh in FY 19-20 to ₹10 Crore last year, with a projection of ₹30 Crores for FY22-23
In Shark Tank India, Aman Gupta invested ₹50 Lakh for 3%, helping Blue Tea gain visibility and market trust after the show aired
Post-show, Blue Tea saw a remarkable 7X sales increase within 24 hours, especially benefiting the previously smaller Indian market share
As of July 2024, Blue Tea continues to be in business and thriving, reaffirming its market presence and brand strength