Pune-based GoFig, Founded by Gaurav and Disha, sells near-expiry food and household products at heavy discounts, preventing waste, making it more affordable.

[{"selector":"#anim-fa0906f5-11dd-4893-b4d9-37c116dbf301","keyframes":{"opacity":[0,1]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-40c018e9-12e7-4619-854a-ddb79a8bab89","keyframes":{"transform":["translate3d(0px, 120.58353%, 0)","translate3d(0px, 0px, 0)"]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Every year, ₹50,000 Cr worth of FMCG products in India go to waste—either thrown away or burned due to expiration.

[{"selector":"#anim-c99f47ca-e5e4-4e57-bab1-6b245898803b","keyframes":{"opacity":[0,1]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b9f51aca-3de5-4f93-957f-c8e15fe185aa","keyframes":{"transform":["translate3d(0px, 127.64358%, 0)","translate3d(0px, 0px, 0)"]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Brands contact GoFig. Products go through a five-step quality check. Discounts are based on shelf life. Products are listed on website & sold through kiosks.

[{"selector":"#anim-65bf9d50-e1c7-41bf-82e3-498ea72b4f94","keyframes":{"opacity":[0,1]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d3103f38-0ecb-42ad-9317-71ee999906e8","keyframes":{"transform":["translate3d(0px, 123.64555%, 0)","translate3d(0px, 0px, 0)"]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

With 40 brands already on board, GoFig is proving that sustainability and affordability can go hand in hand.

[{"selector":"#anim-98166148-9e1b-4766-804e-5beec9609f69","keyframes":{"opacity":[0,1]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-85f0c703-0a4c-4b96-9605-7179cf8fc653","keyframes":{"transform":["translate3d(0px, 129.09284%, 0)","translate3d(0px, 0px, 0)"]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Monthly Sales Growth: June 2024: ₹90,000. July 2024: ₹1,67,000. August 2024: ₹2,27,000. September 2024 (Projected): ₹3,00,000

[{"selector":"#anim-29e2362d-49ea-4e95-b6c7-445a0428c409","keyframes":{"opacity":[0,1]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-92dfe876-4087-4779-8e1e-a9c74c97c244","keyframes":{"transform":["translate3d(0px, 129.46381%, 0)","translate3d(0px, 0px, 0)"]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Currently, products are sold through GoFig’s website and kiosks set up in universities, colleges, and high-footfall areas.

[{"selector":"#anim-e74b78de-2bf4-4a85-a52a-bdc07592c17c","keyframes":{"opacity":[0,1]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e52872c6-a179-469c-8672-fb84166d19d5","keyframes":{"transform":["translate3d(0px, 134.93643%, 0)","translate3d(0px, 0px, 0)"]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

The founders entered Shark Tank India seeking ₹50 lakh for 2% equity, valuing their startup at ₹25 crore.

[{"selector":"#anim-bf68123a-be54-4a3c-8f59-0f37375f9331","keyframes":{"opacity":[0,1]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9ac2c8b5-d189-4285-b9c2-00a6af43cca9","keyframes":{"transform":["translate3d(0px, 159.77244%, 0)","translate3d(0px, 0px, 0)"]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Shark Piyush Bansal made an offer, ₹1 crore for 33.33% equity. The founders countered with ₹1 crore for 5% equity, but Piyush didn’t budge.

[{"selector":"#anim-6b59172f-ea72-4aaa-9d67-f5570f2af40d","keyframes":{"opacity":[0,1]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e00fa1f1-7d58-4e07-a00f-c24ad32189f5","keyframes":{"transform":["translate3d(0px, 124.77541%, 0)","translate3d(0px, 0px, 0)"]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

With no middle ground, no deal was made, and the founders left the tank empty-handed.

[{"selector":"#anim-25d58e6f-9d3f-404a-808d-a2ff9163e714","keyframes":{"opacity":[0,1]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c7992d93-06da-4710-8c15-9aad7fe9e6fa","keyframes":{"transform":["translate3d(0px, 171.80763%, 0)","translate3d(0px, 0px, 0)"]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]