Get-A-Wey's Shark Tank Success, Ice Cream Innovation

[{"selector":"#anim-f7915c60-eaf5-4d55-9cc6-e86a69696020","keyframes":{"opacity":[0,1]},"delay":350,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9ecf6966-e4df-470f-b1b3-5f6a7271257b","keyframes":{"transform":["translate3d(0px, 98.12039%, 0)","translate3d(0px, 0px, 0)"]},"delay":350,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Get-A-Wey crafts premium, healthy ice creams with real ingredients, boasting 12g protein and 7g fat per 100g serving.

[{"selector":"#anim-f82730a2-a462-497a-aa69-fbb86929ec57 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-24.79527978582896%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-31609596-9bd3-4e6c-8ee0-124bb0ad28ef","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-01293d9f-e619-4ee1-8fa3-4096c9127f96","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

Founded by a mother-son duo, Get-A-Wey began as a kitchen experiment, offering guilt-free indulgence to consumers.

[{"selector":"#anim-96e9f88c-5ea0-4e0b-95b0-694b33c6efe2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-bed92507-74e7-4015-99b2-d875466bbb8b","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-c5b1aead-dbd5-4649-9cb7-f9f57ed89ad3","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

Appearing on Shark Tank India, Get-A-Wey garnered investor interest and experienced a sales surge post-investment.

[{"selector":"#anim-fd94b7a4-936f-484f-a55a-67420b4892b2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-25%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-ae9fc6fb-acbd-471f-8c15-b8cac8f6475e","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4fc59a47-5b7a-4a5c-ab8b-4625e5fa86a1","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

Monthly sales soared from ₹20 lakhs to ₹1 crore after the Shark Tank exposure and investment boost.

[{"selector":"#anim-155088f9-dfa6-41b3-8642-665c73d2f826 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-315b1390-494f-4897-b4c4-81f742102894","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-60f7c9b0-0d4f-4b31-b47f-6272abb4aa6c","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

Operating in B2C markets, Get-A-Wey serves retail, food, agriculture, and consumer goods sectors with innovative products.

[{"selector":"#anim-1be2e6aa-9d10-4586-b0df-4aff0739543d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-e39aa56a-4b4f-4958-a7bb-9ff403b41189","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-17ab2d5f-fba2-451f-b713-4ba29bde61f8","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

Get-A-Wey raised $2.13 million over 3 rounds, attracting investors like Ashneer Grover and Biryani By Kilo.

[{"selector":"#anim-811594f4-6d8e-4e03-8bb2-5e10154a5671 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-b831e603-e5be-4da4-9468-c21068e5461f","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3c6ab10a-f131-44d0-8e2e-9001b536e81a","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

Competing in a crowded market, Get-A-Wey stands out with its healthy offerings and impressive growth trajectory.

[{"selector":"#anim-1ba50eda-1794-4144-ae65-af19445083be [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-33d19375-cc87-4777-ace1-a7fb9719c897","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-12ab46a8-15ee-45ef-9fd1-f822f0948c73","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

Swipe up to access the comprehensive article on the topic

[{"selector":"#anim-e044ca99-80a5-4c24-94c8-ce33c2d85d57 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-59.447674339227255%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a1a96007-c5fc-4ea2-8db1-ff97d2f4fd92","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Learn more