A Beat Above the Rest: Gappu on Shark Tank India Handcrafted Indian rhythm meets the Shark Tank stage. Discover how Gappu struck a chord with the Sharks!

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Founded by Pallab Ghosh and Anirban Bhattacharya, Gappu is a Kolkata-based brand crafting premium percussion instruments like cajons, bongos, and shakers. Their mission? To replace expensive imports with high-quality "Made-in-India" alternatives.

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Every Gappu instrument is designed for structural strength and resonance. Whether you are a beginner or a pro, their travel cajons and tambourines are built to deliver authentic sound while supporting India’s local artisan ecosystem.

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Gappu aims to organize the unorganized musical instrument market. By focusing on musician-centric designs, they are building a globally recognized brand that brings Indian craftsmanship to the international percussion stage.

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Gappu’s sales are drumming up! FY 22-23: ₹31 Lakhs FY 24-25: ₹52 Lakhs FY 25-26 (Projected): ₹3 Crores The brand enjoys a strong 45% of sales through its own website with an AOV of ₹2,100.

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The founders entered the Tank with a bold ask:₹30 Lakhs for 1% Equity at a ₹30 Crore valuation. They sought a partner to help them transition from a handcrafted niche to a mass-market musical lifestyle brand.

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While Aman, Anupam, Namita, and Ritesh cited concerns over scalability and valuation, Amit Jain saw the heart in the business.The Final Deal: ₹10 Lakhs for 3% Equity + ₹20 Lakhs Debt (12% interest) at a ₹3.33 Crore valuation.

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