Founded by Gaurav and Makrand Kate, along with Rishikesh, EZO focuses on providing shopkeepers with a simple, fast, and affordable way to handle billing

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EZO is a Maharashtra-based startup offering a billing solution and machine aimed at digitizing small and medium shops across non-metro cities

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With two clicks, shopkeepers can create bills, and the system allows them to view their daily transactions on their mobile devices

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EZO claims to have digitized over 35,000 shops in more than 600 cities, particularly targeting underserved regions

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EZO’s billing machine priced at ₹6001, including a one-year subscription. Renewals cost ₹3000 annually, ensuring recurring revenue for the company

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EZO revenue: 2022-23: ₹4 Crores in sales. 2023-24: ₹12 Crores in sales. 2024-25 (Projected): ₹30 Crores, with ₹10.5 Crores achieved in the first six months

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Despite growing revenue, EZO faces challenges with profitability. The company is currently charting over ₹1 Crore annual loss

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The founders entered Shark Tank India seeking ₹50 Lakhs for 0.33% equity, valuing the startup at a staggering ₹150 Crores

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The pitch ended without a deal, as none of the sharks trusted the founders or their financial projections

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