How Every Morning Cartel's Gen-Z café vibe secured a massive investment from Aman Gupta and Ritesh Agarwal on Shark Tank India!

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Founded by brothers Neel and Rishiraj Kanwarjani, Every Morning Cartel isn't just a coffee shop, it's a creative hub. With Rishiraj’s branding genius, they’ve built a space where creativity meets caffeine.

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Located in Kandivali, Mumbai, EMC offers an "experience-first" culture. From specialty matcha to retro-aesthetic interiors, every corner is designed to be Instagram-worthy and community-focused.

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Targeting the bold and fearless Gen-Z, EMC blends music, aesthetics, and premium dining. It’s a sanctuary for regional artists, thinkers, and makers to connect and express themselves.

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Since opening in May, EMC has seen impressive growth, YT, sales: ₹1.14 Crores, monthly average: ₹15–20 Lakhs, proof that India is ready for high-end experimental coffee bars.

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The brothers entered Shark Tank India Season 5 seeking ₹2 Crores for 5% equity, valuing their creative empire at a whopping ₹40 Crores. Would the Sharks bite into this premium concept?

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Aman Gupta and Ritesh Agarwal saw the Gen-Z potential! After a high-stakes pitch, the founders secured a ₹2 Crore investment for 12% equity, setting the stage for nationwide expansion.

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