Ekatra focuses on empowering homemakers with sustainable handmade items

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The company has a predominantly female workforce and offers sustainable paper goods and artisanal stationeries

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Ekatra's products aim to foster connections with oneself, others, and the environment

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They are available on 19 marketplaces, have their own website, and operate over 20 stores across India

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Their sales have shown growth, with 60% from online and a net margin of 27%

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In negotiations, Aman, Namita, and Anupam did not invest, but Peyush and Amit offered funding and guidance

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After Shark Tank India, Ekatra closed a deal with Peyush and Amit, with Amit launching the Luxury lineup through Instagram

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