Founded by Sreeram Reddy Vanga, Kartikeya Kabra, Dr. Lalitha Palle, Moderate offers a pill that claims to reduce 40% of carbohydrate and calorie absorption.

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The brand is positioning itself as a game-changer in weight management and diabetes control.

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Their flagship product, Calorie Crusher Tablets, is marketed as a solution for those who love food but don’t want the weight gain that comes with it.

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Moderate’s Sales Growth: Jan-Mar 2024: ₹17.5 lakh. Apr-Jun 2024: ₹28.9 lakh. Jul-Sep 2024: ₹46 lakh. Projected FY24 Revenue: ₹6 crore.

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A repeat purchase rate of 33% suggested that a portion of customers were satisfied, but the sharks were more concerned about what the pills actually did inside the body.

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The founders entered the tank with confidence, seeking ₹50 lakh for 5% equity, valuing their company at ₹10 crore.

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Shark Aman Gupta offered ₹50 lakh for 2.5% equity whereas Kunal Bahl made a bigger move, offering ₹1 crore for 5% equity.

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The founders countered, leading to a final deal, ₹1 crore for 5% equity, split between sharks Kunal Bahl and Aman Gupta.

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Moderate’s Shark Tank India pitch was a mix of excitement, skepticism, and controversy.

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