Ishan Arora and Aamir Khan founded Delhi-based Catwalk Botanics which provides premium non-alcoholic spirits, infused with botanical ingredients.

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The founders built Catwalk Botanics with a vision, to create a sophisticated alternative for those who enjoy the experience of cocktails without the buzz.

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Perfect for social drinkers, designated drivers, and wellness-conscious consumers, they aim to replace sugary mocktails and caffeinated energy drinks at parties and bars.

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Catwalk Botanics’ Monthly Sales: April 2024: ₹5 lakh, May 2024: ₹4 lakh, June 2024: ₹2 lakh, July 2024: ₹6 lakh, August 2024: ₹5 lakh, September 2024: ₹6 lakh, October 2024: ₹3 lakh.

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The numbers fluctuate—which raised concerns about consistency and market demand. The sales data doesn’t yet show a strong upward trend.

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On Shark Tank India, the founders sought ₹1 crore for 4.16% equity, valuing the business at ₹24.04 crore.

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Their pitch revolved around three main selling points: Product mimics the taste of classic cocktails, zero-hangover experience, caters to a growing segment of mindful drinkers.

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While the sharks did not invest, the founders walked away with valuable feedback on market positioning, branding, and business strategy.

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Here’s what they need to focus on next: Boosting Sales Consistency, Expanding Consumer Awareness, Product Evolution.

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