Mumbai-based Taffykids, Founders by Pratik Nagariya, Sangeeta Rohira, & Niti Parekh is a children’s fashion brand that specializes in comfortable and stylish clothing for boys and girls.

[{"selector":"#anim-852b2c28-6b41-4662-bd91-208bbe740afa","keyframes":{"opacity":[0,1]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-48fc41bf-037e-4ede-ade1-75d632a3e503","keyframes":{"transform":["translate3d(0px, 117.35510%, 0)","translate3d(0px, 0px, 0)"]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Launched in March 2021, the brand aims to fill the market gap for trendy kidswear, catering to fashion-conscious children aged 2-12 years.

[{"selector":"#anim-b3a4e40a-0bb1-4345-b858-8a5668767336","keyframes":{"opacity":[0,1]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bc797197-8a87-4d96-878e-f8b93ed0e929","keyframes":{"transform":["translate3d(0px, 124.88520%, 0)","translate3d(0px, 0px, 0)"]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

With a focus on high-quality, lightweight apparel, Taffykids has become a go-to destination for modern parents looking for affordable yet fashionable outfits for their little ones.

[{"selector":"#anim-eec12c05-a5d5-423e-aac9-63222d79d2a6","keyframes":{"opacity":[0,1]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d8807081-b186-4928-94bd-4d5ea49322c9","keyframes":{"transform":["translate3d(0px, 118.28186%, 0)","translate3d(0px, 0px, 0)"]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Since its launch, the brand has styled over 3.5 lakh children, consistently updating its collections to align with international trends.

[{"selector":"#anim-a971a7d7-233d-4963-96ab-7055a895d46a","keyframes":{"opacity":[0,1]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-31a2a283-c3eb-41f0-910b-bb2c6e4f62e2","keyframes":{"transform":["translate3d(0px, 135.37303%, 0)","translate3d(0px, 0px, 0)"]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Taffykids showed strong financial growth: FY21-22: ₹55 Lakhs. FY22-23: ₹3.5 Cr. FY23-24: ₹12 Cr. Projected FY24-25: ₹19 crore.

[{"selector":"#anim-5d6b520e-b586-44fe-b512-18a8e10fbc2d","keyframes":{"opacity":[0,1]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4722ab23-2049-4a0f-80ba-9c0c6db67643","keyframes":{"transform":["translate3d(0px, 135.93148%, 0)","translate3d(0px, 0px, 0)"]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

The founders asked for ₹75 lakh in exchange for 1% equity, valuing the company at ₹75 crore.

[{"selector":"#anim-237f1c45-f1a1-4fce-9254-27aab9e5dea8","keyframes":{"opacity":[0,1]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-810f70c3-847f-4af4-8c08-a7003a4e121a","keyframes":{"transform":["translate3d(0px, 142.90495%, 0)","translate3d(0px, 0px, 0)"]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

While Namitha and Kunal opted out, Vineeta and Ritesh saw potential in Taffykids’ long-term growth and branding strategy.

[{"selector":"#anim-4b059a28-ef6b-4498-be37-bff56fc55da7","keyframes":{"opacity":[0,1]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c8792724-6138-4f45-8f31-bfeb74e5f4a0","keyframes":{"transform":["translate3d(0px, 146.87675%, 0)","translate3d(0px, 0px, 0)"]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Ritesh and Vineeta invested ₹ 75 lakhs for 1.5 % equity + 0.5 % royalty in Taffykids.

[{"selector":"#anim-11f91b0e-d8ab-4930-a469-0ec4d92bc407","keyframes":{"opacity":[0,1]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2b44a96e-1aec-4d1c-92dc-f43e808e372a","keyframes":{"transform":["translate3d(0px, 171.80763%, 0)","translate3d(0px, 0px, 0)"]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

The brand plans to: Expand its offline presence, Introduce a premium fashion range, Scale its boys’ fashion line.

[{"selector":"#anim-e938423b-aa74-4f37-aab5-b682c9a25f42","keyframes":{"opacity":[0,1]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7910f77c-b80a-4e20-813d-7fede138211e","keyframes":{"transform":["translate3d(0px, 139.41404%, 0)","translate3d(0px, 0px, 0)"]},"delay":1,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]