BlueStone’s IPO reached 43% subscription by 11:20 AM on Day 2, showing modest progress from the previous day’s 39%.
Retail investors showed early activity, subscribing to 55% of their allotted 30.6 lakh shares with bids for 16.94 lakh shares.
The QIB category, strong at 57% by Day 1’s close, saw no new bids on Day 2 and stayed at the same level.
Non-institutional investors showed low interest, with only 6% subscription against their allocation of 45.9 lakh shares.
Founded in 2011, BlueStone offers diamond, gold, platinum, and studded jewellery through both online and offline channels.
The company operates 200 company-owned stores and 75 franchise outlets across India.
BlueStone aims to raise ₹820 crore through its IPO, down from its earlier ₹1,000 crore fresh issue plan.
The IPO price band is set between ₹492 and ₹517, with a reduced offer-for-sale component from 2.4 crore shares to 1.4 crore shares.