Blinkit eliminates 'zero notice period' as competition for talent grows

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The corporation requires senior employees to sign an extension to their contracts, increasing their notice period from zero to two months

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Blinkit's move is in response to the current situation. A well-funded competitor like Zepto or a huge rival like Flipkart can make a sizable offer and easily recruit talent from Blinkit

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Zomato, which owns Blinkit, implemented this rule in July, according to media sources

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Blinkit now sends employees on garden leave for two months if they are likely to join a direct competitor

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Over the past six months, quick commerce companies have expanded and varied their offerings to satisfy increasing consumer demand

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In Q1 FY25, Blinkit's gross order value (GOV) increased by 130% to INR 4,923 Cr from INR 2,140 Cr in the same period the previous year

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Blinkit now operates 639 dark storefronts across the country, with an average daily GOV of INR 10 Lakh per store, up from INR 6 Lakh for 383 stores earlier

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Major quick commerce providers such as Blinkit, Zepto, and Swiggy Instamart are predicted to have a gross order value of $10 billion by FY26

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