YouTuber Bhuvan Bam has joined Direct-to-consumer sexual wellness brand Peppy as an investor and co-founder

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Peppy, established in 2023 by Devansh Agarwal and Shyamal Gupta, distributes a variety of sexual wellness items for men and women, including as massagers and lubricants

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During its most recent fundraising round, which included Bam and other angel investors, the D2C brand was valued at INR 50 crore

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Peppy said it raised $500K in a pre-seed round headed by Bam, BBKV Productions cofounder and CEO Rohit Raj, and others in May of this year

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It is worth noting that BBKV Productions is a subsidiary of BB Ki Vines Private Limited, which is owned by Bam

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The relationship will allow Peppy to use Bam's online fame to "connect" with the masses and promote its products to a larger audience

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Notably, this is not Bam's first time investing in a firm. In 2022, he invested in the creator-owned marketplace business HYPD

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Peppy said in the statement that it is now raising a seed round of $1 million to $2 million with the goal of extending its sales channels and market reach

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The startup competes with companies such as Bold Care, MyMuse, and Kindly. Last year, Bold Care added actor Ranveer Singh as a co-founder

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More and more celebrities are investing in Indian companies. This year, 19 celebrities like Deepika Padukone, Raveer Singh, Karan Johar, and KL Rahul, have invested in 21 startups

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