Cakelicious is an Indian cake startup known for selling tub cakes in 30 flavors, ensuring freshness and protection from smuggling

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The company operates 2 cloud kitchens and 1 retail store, delivering cakes via e-commerce and their website

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Cakelicious sells around 500 cake tubs each month and has served over 200,000 customers since launching

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The founders sought ₹25 lakhs for 5% equity during their Shark Tank pitch, valuing the company at ₹5 crores

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The cake recipes are based on a 90-year-old method, passed down from Duriya's mother, and contain no preservatives or premixes

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Cakelicious has recorded monthly revenues of ₹2-3 lakhs and boasts a high repeat customer rate of 80%

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Despite a commitment from Amit Jain, the deal did not finalize post-show, but the company continues to thrive and expand its product line

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Cakelicious has partnered with several cafes nationwide and has also launched macarons available in bulk for events and parties

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