Awsum, the first Ayurvedic-inspired functional confectionary business in India, joined the Shark Tank with a bold plan to revolutionize snacking with health benefits.
Awsum is the first Ayurvedic-inspired functional chocolate brand in India. Designed to meet the demands of a modern lifestyle, it combines fine chocolate with minerals and herbs to promote wellbeing.
Awsum was founded by Pranav Sharma and Kritik Thakur with the goal of using Ayurvedic principles to address immunity disorders, stress, and sleep problems without sacrificing the flavor of chocolate.
Awsum provides several chocolate varieties, such as Daily Energy, Sleep, Goodbye Stress, and Active Immunity, with the goal of enhancing ordinary snacking with practical advantages.
With distribution through retail and e-commerce channels, the brand has serviced thousands of consumers in India and other countries, establishing early category traction in functional foods.
The founders of Awsum presented their Ayurvedic confectionary idea on Shark Tank India Season 5, describing growth strategies and category potential while arguing for investment.
The Sharks took into consideration strategic fit within the food and beverage industry, questioned presumptions about scalability, category maturity, and unit economics, and listened to Awsum's vision of wellness-focused snacking.
In addition to highlighting product validation, distribution scalability, and clear economics for future investment, Awsum's Tank presence brought attention to the growing interest in functional foods and Ayurvedic-inspired innovation.