Mumbai-based startup Awenest cleans up with a major deal in Season 5, Episode 44.

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Founded in 2021 by Atul Gupta, Jahangir Mondal, and Kinshuk Mishra, Awenest creates plant-based, science-backed cleaning solutions. Their mission? Eliminating chemical residues in homes with infants and pets.

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Awenest hooks parents with safe baby dishwash and toy cleaners, then expands into their entire home. It’s a clever "Trojan Horse" strategy to build lifelong brand loyalty through trust and safety.

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From laundry detergents to specialized stain removers, every product undergoes rigorous lab testing. They replace harsh surfactants with natural ingredients without compromising on cleaning power.

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● FY 23-24: ₹1.6 Crores Net Sales ● FY 25-26 (Projected): ₹10 Crores The brand thrives on Amazon (40%) and Blinkit (20%), proving high demand for eco-friendly care.

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The founders entered the Tank seeking ₹70 Lakhs for 2% equity, valuing the company at ₹35 Crores. They aimed to use the funds to scale production and broaden their national distribution network.

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While most Sharks were wary of marketing spends, Viraj Bahl saw the potential. He gave a final, "counter-mat-dena" offer: ₹70 Lakhs for 5% equity. The founders didn't hesitate—they took the deal!

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