Founded in December 2017 by Jaipur-based Astha Katta Sirohiya and her husband, Radhesh Sirohiya built silver jewellery brand Shyle

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It is redefining the way people perceive traditional jewellery by merging heritage craftsmanship with modern aesthetics

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The brand has built a loyal following for its authentic and affordable designs crafted with 92.5% pure silver

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The company’s mission is also to promote Jaipuri art and craftsmanship globally while creating meaningful livelihoods for artisans

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Shyle has processed over 1.5 lakh orders. Its sales channels include: 82% through its own website, 8% exports, 7% Amazon, 3% other marketplaces

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Shyle 2022-23 Revenue: ₹15 Crores. 2023-24 Revenue (Projected): ₹18 Crores, with ₹11 Crores achieved by November 2023. 2021-22 Revenue: ₹13 Crores

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The founders pitched their startup on Shark Tank India, seeking ₹70 Lakhs for 1% equity, valuing the company at ₹70 Crores

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Sharks Namita Thapar and Ritesh Agarwal: Offered ₹70 Lakhs for 1.5% equity and a 1% royalty until the ₹70 Lakhs was recovered

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After initial deliberation, Namita and Ritesh revised their offer, reducing the royalty to 0.5%. The founders eventually accepted this revised deal

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Future Plans: Expanding exports & targeting international markets, grow their audience, introducing new product lines (bridal jewellery or men’s accessories)

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