Anupam Mittal tear into Outlive’s ₹7,000 fasting kit, calling it overpriced and "not a big business." See the full pitch breakdown here.

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Outlive is India’s first structured fasting program designed to redefine wellness. Unlike haphazard dieting, it offers a deliberate, science-backed approach to longevity and health span, specifically tailored for the Indian lifestyle.

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Outlive aims to strengthen the body and prevent lifestyle diseases before they strike, moving away from short-term fads.

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Outlive’s offerings include nutrient-dense meal replacements and metabolism-supporting products. The goal is a research-based identity that prioritizes cellular health and long-term vitality over quick, unsustainable results.

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While the founder sought to scale, the Sharks were skeptical of the ₹7,000 price point. Despite the premium branding, the panel questioned the actual cost of goods and whether the Indian market is ready for such an expensive fasting kit.

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Founder Varun entered the tank seeking investment to bridge the gap between longevity science and daily solutions. However, the pitch quickly derailed as he struggled to provide clear answers regarding his Ideal Customer Profile (ICP).

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Anupam Mittal was highly disappointed, stating: "Tu yeh 7,000 ka dabba leke aya hai, isme 500 rs ki chize nai hai." He advised Varun to become a health influencer instead, claiming this could not become a "bada business."

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