Amazon Acquires MX Player's Key Assets to Expand in India
Amazon's Strategic Move:
Amazon's Strategic Move:
Amazon has acquired significant assets of MX Player from Times Internet, aiming to expand its service footprint in smaller Indian cities and towns.
Long-Term Negotiations:
Long-Term Negotiations:
The acquisition comes after nearly two years of negotiations between Amazon and MX Player, which is backed by Tencent and other investors.
MX Player's Strategic Value:
MX Player's Strategic Value:
Amazon views MX Player as a strategic ally for distribution and marketing in smaller Indian locales, complementing its predominantly urban e-commerce presence.
Enhancing Customer Experience:
Enhancing Customer Experience:
Amazon aims to enhance its video streaming services by leveraging MX Player’s user base and continuing to offer local originals and exclusive content through Prime Video and miniTV.
Expansion of Video Streaming Services:
Expansion of Video Streaming Services:
Amazon India launched miniTV, a free ad-supported video streaming service, in May 2021. The acquisition of MX Player assets is expected to bolster Amazon’s content collection and market reach in India.
MX Player's Evolution:
MX Player's Evolution:
Initially a regional video playback app, MX Player evolved into a multifaceted streaming hub after Times Internet acquired a majority stake in 2018 for INR 1,170 Cr. It now offers TV series, movies, and interactive gaming.
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