Madmix is a Mumbai-based snack brand, founded by Gaurav Palrecha. It focuses on baked, low-fat, preservative-free snacks designed for a health-conscious audience.
The brand’s vision is clear, make healthy eating convenient and accessible while competing in an industry flooded with processed, unhealthy options.
Uniqueness: Ingredients like jowar & quinoa, zero preservatives, multiple product lines, from traditional bhujia to modern quinoa puffs.
Madmix’s Distribution Channels: Corporate Offices, School Canteens, etc.: 35%. Own Website (D2C Sales): 30%. Exports: 20%. Quick Commerce & E-Commerce: 15%.
With an expected revenue of ₹5.5 crore for the year, Madmix seemed to have growth potential. But the unit economics revealed a different picture.
Gaurav entered Shark Tank India with a bold ask—₹50 lakh for 1% equity, valuing Madmix at ₹50 crore.
After some intense discussion, Gaurav negotiated and secured ₹50 lakh for 5% equity from Shark Ritesh Agarwal, lowering the company’s valuation to ₹10 crore.
What’s Next for Madmix? Madmix now needs to address its biggest challenges - Refining Product Focus and Strengthening Pricing and Profit Margins.